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Under Armour
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Under Armour
Performance apparel, footwear, and accessories engineered to improve athlete performance.
Sportswear
Athletic Apparel
Performance Gear
Top Value Product
UA Tech™ 2.0 Short Sleeve T-Shirt, known for its quick-drying fabric and soft, natural feel.
Best to Buy
Focus on their core HeatGear® and ColdGear® lines for temperature-regulating performance gear. The UA HOVR™ running shoes are a popular choice for cushioned, responsive footwear.
Avoid Points
Sizing can be inconsistent across different product lines; always check the specific size guide before purchasing. Some customers have reported issues with online customer service and delivery times.
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Product Recommendation
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UA Tech™ 2.0 Short Sleeve T-Shirt
Core Features
UA Tech™ fabric is quick-drying, ultra-soft, and has a more natural feel. The material wicks sweat and dries very fast. It incorporates anti-odor technology to prevent the growth of odor-causing microbes.
Reason to Buy
An excellent and versatile shirt for training or casual wear due to its superior comfort, moisture-wicking properties, and breathability, making it a bestseller.
Price Range
USD$18–30
Discount Density
medium
Suitable For
Athletes, gym-goers, and anyone seeking comfortable, high-performance activewear for various conditions.
User Reviews Summary
Users consistently praise the shirt's lightweight feel, comfort, and effectiveness at wicking sweat. Some reviews mention minor inconsistencies in fit across different colors.
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UA HOVR™ Running Shoes
Core Features
Features UA HOVR™ cushioning technology that provides a 'zero gravity feel' to maintain energy return and help eliminate impact. Many models connect via Bluetooth to the MapMyRun™ app for tracking and analyzing running metrics.
Reason to Buy
Ideal for runners seeking a highly cushioned, responsive, and data-driven running experience with personalized coaching features available through the connected app.
Price Range
USD$75–200
Discount Density
medium
Suitable For
Runners of all levels, from casual joggers to serious athletes, who value cushioning and performance tracking.
User Reviews Summary
Reviewers often highlight the exceptional comfort and energy return of the HOVR™ foam. The smart-connectivity feature is praised by data-focused runners, though some beginners may find the coaching less personalized.
Competitor Comparison
Nike
Advantage
Larger market share and broader brand recognition globally. Offers a wider variety of designs with a strong reputation for casual and lifestyle appeal alongside performance wear.
Disadvantage
Generally has a higher price point across many product categories. Focus on lifestyle can sometimes overshadow pure athletic performance features compared to Under Armour's specialized gear.
Adidas
Advantage
Strong heritage brand with significant crossover appeal in fashion and streetwear. Products tend to have a slightly lower price point for similar quality and features. Balances performance technology with iconic style.
Disadvantage
May be perceived as less focused on intense, high-performance athletic gear compared to Under Armour's specialized reputation. Brand recognition, while high, can be less dominant in certain performance sport categories.
Lululemon
Advantage
Recognized for premium, luxurious fabrics and a strong reputation for comfort and flattering fits. Excels in the 'athleisure' category, with versatile apparel for both workouts and everyday life.
Disadvantage
Operates at a significantly higher price point, making it less accessible. Offers a more limited size range compared to Under Armour's inclusive sizing. Softer fabrics may be less durable for high-intensity activities.
Puma
Advantage
Appeals to both athletes and fashion-conscious consumers with bold designs and celebrity collaborations. Often competes on price, offering a more affordable alternative in the athletic wear market.
Disadvantage
Generally has a smaller market share and brand recognition compared to Under Armour in the performance athletic space. Perceived as more of a lifestyle and fashion brand rather than a technical performance leader.
Latest Shopping & Saving Guides
Tip 1
Shop the 'Outlet' section of the website for year-round discounts of up to 50% or more on a wide range of athletic gear.
Tip 2
Sign up for Under Armour's email newsletter to receive a 15% discount on your next order and get early access to sales.
Tip 3
Join the free UA Rewards program to earn points on purchases, which can be redeemed for discounts and exclusive merchandise.
Tip 4
Verify your status if you are a student, military member, first responder, healthcare worker, or teacher to receive a 20% discount on purchases.
Tip 5
Look for free shipping offers, which are often available for orders that meet a certain minimum purchase amount.
Top User Reviews
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Moisture-wicking fabric effectively keeps you dry and cool during intense workouts.
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Compression gear provides excellent muscle support, reducing fatigue and aiding recovery.
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Apparel is known for being lightweight and comfortable, allowing for a full range of motion.
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The ColdGear line is highly effective at trapping body heat to keep you warm in cold weather.
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Products are generally durable and withstand frequent, high-intensity use over the long term.
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